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Wednesday, March 20, 2013

A Little Love for Lulu

Lululemon Manefesto
Yikes! It would be devastating for any retailer to have to pull 17% of their inventory off of the sales floor, but I think Lululemon will be just fine.  Apparently, one of their top selling pants have been made from fabric that's a little too sheer.  Even for a brand known for sexy workout gear, sheer pants are little much, so they have to remove the pants and take a major hit.

Lululemon has been huge in Canada for quite some time and also among America's workout chic.  I've noticed that they have become more mainstream lately, and I would be surprised if this hiccup has a huge impact.

Why are they so popular?  Well, at this point they have achieved "it" brand status.  It's the gear that you want to be seen wearing when you sweat.  How did it get that status?  Clever design of panels to make your booty look good.  Yep, it's true, and it's that simple. If pants can make your hindquarters look lifted and minimized they become irresistible.  It is for this reason that I am confident that women will still flock to their stores and website.

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